Native Ads are just paying content. If it’s posts, graphs, or images, whether a content creator can create it, companies can purchase it, and publishing sites can sell it.
“How does native advertising vary from an advertorial?” you may wonder. To be recognized as a true native ad, the content must adhere to the publication’s or website’s defined visual tone and style, as well as include the type of detail that the viewer needs from the post.
These characteristics are what make native ads harder to identify, as they often mix in effortlessly with “organic” content. This is complicated further by the lack of clear rules or instructions on how publishers must identify native advertising, and reporting requirements differ greatly from one site to the next.
It’s also worth mentioning that native advertising isn’t always connected with content marketing. Unfortunately, the connection of the two areas, as well as their similarities in name, often leads to misunderstanding.
Types of Native Ads
Native advertising choices are divided into six divisions by the Interactive Advertising Board. Any publishers can show any of these advertisements on their websites or blogs:
Widgets for Content Recommendation Engines
Audiences will also come across widgets with the headings “Recommended for You” or “You May Also Like…” at the conclusion of certain posts. Brands will use these widgets, known as content recommendation engines, to direct traffic directly to their websites by using the audience of publishers. Publishers who want to grow their audience or advertisers who use content marketing to generate leads will benefit from content recommendation widgets. The trick for advertisers is to cultivate connections with publishers that can push traffic back to advertiser sites.
E-commerce platforms use promoted lists to highlight advertised brands first, usually on a display window. Promoted listings are becoming more economically efficient, in addition to bringing labels to the front of the queue. Customers are no longer charged for advertised listings until the listing makes a sale
Paid Search Ads
Paid search advertisements are similar to sponsored listings, in that they run at the top of the search engines for users. They’re used for both search engine ads and existing website search results.
Obviously, it depends on the publisher, the words “promoted listing” and “paying search ad” often overlap. Promoted listings on several networks, position advertisers at the top of a customer’s search results. They also recommend companies depending on the searcher’s present location and past tastes for such businesses or establishments.
Inside a publication’s natural catalog of news, in-feed units support promoted content. Audiences see promoted content by advertisers in connection to the original content in a stream or display. While the content is identified as promoted, it integrates seamlessly into the publisher’s overall experience.
In-Ad With Native Elements
This kind of native advertising seems to be a regular advertisement, but it is contextually relevant to the publisher. A fast-food chain might, for instance, advertise its own patented dishes on websites that post user-generated recipes,
The IAB refers to contextual advertising that doesn’t fall into a specific format as “custom ads.” If you make a Spotify playlist for car songs, for example, Spotify will show you commercials for cars for sale or car gadgets.
Many networks use native ads to monetize websites and blogs. However, you must determine which option is best for your domain. MediaFem is among the most well-known native advertisement networks in 2021. This is a large network based in the UK that has been implementing programmatic monetization for more than ten years. A large number of websites employ ad codes to enable users to read more articles on the same site or to raise revenue from referral traffic.
Publishers can use the platform, which is powered by a cutting-edge analytical engine, to perform A/B testing, smarter reporting, and personalization, all of which are important to the success of online technology. For their services, publishers can choose between header bidding and the traditional One Ad Code solution. This ad network provides a range of video, web, mobile, and native ad formats.
MediaFem does not charge fees and follows a 70% Rev. Share model for Publishers, and they pay in Net53 terms. These statistics are distributed among all publishers, regardless of location, but they’re not averaged. Since you can choose any kind of ad that best fits your website or blog, MediaFem is the most popular platform for advertisers and small publishers to make huge amounts of money.
Also published on Medium.