With almost 146 million inhabitants as of 2019, Russia is one of the world’s most populous countries. It is currently the eighth-largest internet user country in the world. This is due to the fact that they have a total of 124 million online users, accounting for 85 percent of the population.
Because they acquire their own digital devices at an early age, Russian youngsters are exceptionally tech-savvy. They utilize them to access social networking sites, video services, and games. Many Russians learned new online abilities while adapting to remote working arrangements or distance learning during the COVID-19 pandemic’s lockdown, and their use of digital services skyrocketed.
We can easily see from this data that internet usage in Russia is extraordinarily high. This can be a benefit in terms of promoting a product and increasing earnings, but it can also be a drawback due to the high level of competition. As a result, you’ll need to discover the best ad network for monetizing your website.
In this aspect, Google Adsense could be a useful tool to help you attain your goal.
Google AdSense allows publishers of Google content network websites to display ads in text, photos, videos, and interactive media that are relevant to the content and audience of their sites. Google is in charge of tracking, classifying, and managing the advertisements on your site, which are based on your content and that of your visitors. Advertisers who wish to promote their products create these adverts and pay for them.
However, some business owners have voiced serious concerns about this platform, including login troubles, the fact that the website takes a long time to approve your content, and persistent advertising that causes clients to have a negative experience.
But don’t worry! There are some alternatives to Google Adsense that might be useful for your business:
MediaFem is a 12-year-old ad network that uses programmatic platforms (such as Google Ad Manager) to connect content websites with advertisers and charges a fee depending on the software’s on-site revenue. It has devised a system of codes that enable all adverts to be seen by people who are interested in the subject matter.
With MediaFem, you can choose from a variety of positioning options, all of which may be customized to match the design and look of your website. All video, display, mobile, and native formats, as well as a variety of header bidding choices for real-time bidding, are supported.
Keep in mind that MediaFem only pays publishers if they have at least $100 in their account at the end of the month. If this occurs, the client will have to wait another 53 days for payment.
Revcontent is an industry-leading content marketing platform. The firm, which specializes in content discovery, leverages high-tech algorithms and professional connections to assist marketers and publishers in connecting with a quality target audience and monetizing their experience.
It works with a variety of partners, including brands, media publishers, affiliates, and others. The platform promotes itself as a source of high-quality traffic. Revcontent recommendation units can appear as Native, Video, and Display advertising in a range of positions across the world’s biggest media websites, typically in-feed or below editorial content.
This native ad network promises to optimize user experience and engagement through better income, publisher control, and audience interaction technologies, which give publishers with an extra revenue stream.
AdMob allows Google to assist app developers in making more money from their apps. AdMob matches advertising to your app depending on the criteria you choose.
Advertisers who wish to promote their products design and pay for the advertising. The amount you make will vary since these advertisers pay varying prices for different advertising.
Also published on Medium.