If you’ve been working on increasing search traffic to your UK domain, improve email signups, and get new clients, it’s possible that your bounce rate is too high.
To put it another way, users and customers who navigate on your website bounce off, previously to even give you a chance to catch them. While you want to improve most of the metrics measures, you don’t want a higher bounce rate. But what is considered a good bounce rate?
When a user visits your website on any page and leaves without visiting other pages on the same domain, that’s a bounce. Your bounce rate is the percentage of all readers who launch and leave on the same page, without any clicks to other pages on the same website.
As a UK publisher, you need to know that one of the best ways for increasing your bounce rate is, for example, by having more landing pages. When you start seeing a high bounce rate on your landing pages, it’s a warning that your website and content needs serious restructuring.
Also, reducing your bounce rate gives you a hand in boosting your conversion rate. Once you understand that conversion architecture, you can develop a clear content strategy that will grow your business.
Here are some tips for reducing your bounce rate for UK Traffic:
1. Pay Attention to Page Load Time
When a user has to wait an excessive amount of time for a page to load, it produces an extremely deficient user experience. The content doesn’t matter if a user can’t see it fast. Page load time is even more important on mobile phones because users become even more frustrated with slow load times.
2. Make Site Search Simply
Many websites still neglect adding site search functionality.
If a user is searching for something specific that they do not instantly see on a page, this is an extremely useful tool that they can use to search with, instead of possibly leaving the page or site entirely.
3. Easy Navigation
Navigation should be easy and effortless for visitors. When a user gets to a site, they need a clear direction of where the content that they are looking for lives. If this is not simplistic and clearly laid out in intuitive navigation, they will most likely bounce from the site.
4. Focus on a Remarkable Design
Good website design is intuitive and builds trust with a user. People will not spend a big amount of time on a website that is impossible to navigate or one that they have difficulty trusting.
It’s important to provide an easy and simple user experience for people by starting with a great design that is not just aesthetically pleasing but is functional, and effortlessly to navigate.
5. Don’t forget Understandability
Content on a webpage should be clearly and well presented. This is really important from a user experience, as no visitor to a website wants to see big posts of disorganized text. When this happens, users will always skip over crucial content.
Nevertheless, if that content was presented into smaller posts or articles, including pictures or video content, a user will have a much easier time reading that content and standing more time on your website.
7. Small Paragraphs
One of the first things that help with the readability of a site is the extension of the content. You have to place content indigestible and little paragraphs so that your user can fastly read the content they are searching for.
8. Use Different Types of Content
Another center of attention when it comes to websites is to produce different forms of content for the user. Video content is extraordinarily engaging and grabs attention pretty easily. Pictures can also help to attract the attention of users to a website and probably reduce bounce rates.
9. Geo-targeted traffic data collected from the website
Explore all the aspects of your traffic as if you were an investigator! etc. Perhaps, the number of visitors hasn’t changed, but you’ve lost a loaf of the audience from particular countries or mobile users. Probably the best resource that a publisher owns in today’s time is data collected through analyzing their website audience.
This audience data is a really valuable and helpful source and can raise the worth of a publisher’s inventory to a considerable amount. Publishers can either do this by investing in a quality data administration platform or through audience sectionalization in Analytics.
10. Relevant Keywords
In order to reduce the bounce rate, you have to use relevant keywords that are suitable for your website. If a website is ranking high for just a simple keyword, but the website has no content about that main topic of that keyword, then the user will briskly leave the website.
But one of the best methods to impulse and maximize your fill rate is to use a well known and respected ad network that has great prestige and a vast selection of publishers. MediaFem, for example, is an advertising platform for publishers of websites and blogs, which allows publishers to generate revenue by offering advertising space between their content to place ads. For every impression or click that is made on these ads, the publisher receives a portion of the money paid by the advertiser.
You just have to put the ad code that MediaFem gives you somewhere in your blog and wait for any of the visitors to click on it. Best of all, MediaFem is smart and knows how to interpret the content of your blog, so the ad you put is related to what you write.
In this way, ads are integrated naturally and you get clicks much more easily while your visitors thank you for having made that recommendation.
In addition to all these recommendations, you can also focus on implementing increasing the reach of your website, the viewable positions of the ad slots, and avoiding pop-ups that may confuse the user. So, what are you waiting for to start increasing your fill rate and earning more revenue? Take the first step now! You can sign up to MediaFem here.
Also published on Medium.