As the Digital Marketing industry evolves, a dilemma has emerged: deciding which of the multiple ads should a publisher use as a blogger. For example, since the invention of the internet, display ads have been a popular solution. Another is native ads, which are still recent and only gaining traction.
Display advertising (also known as banner ads) used to be the queen of digital marketing, but things have changed, and bloggers are now focusing on native ads. But what exactly is the distinction between native ads and display ads, and why do you use native ads instead of display ads?
In this post, we’ll discuss native advertising vs. display ads, as well as compare the main discrepancies between the two, so you can figure out which style of ads makes the most sense for your business model in 2020.
You can see a display ad at the top of the front page or smaller advertising next to every main content when you visit a blog or website. Advertisements are shown on the screen. They appear based on a variety of variables, including the price the advertiser pays for the placement, the relevance of the material to the website and its audiences, and whether you’ve already engaged with it.
Many organizations use display ads because they’re cheap, they’re a well-known type of online advertisement, and they give them plenty of space to gain exposure and strengthen their name. They can be customized to meet the objectives of your plan, and certain platforms encourage you to use video and other graphics to make them stand out on the website.
The success of display advertising, on the other hand, may be a bad thing. Since they are so popular among publishers, there is a lot of competition for ad space on those websites, which drives up prices. And if you get a spot, your ad will go unnoticed by the users who see it.
Native advertisements, on the other hand, match the look of pages both visually and in terms of content. That’s why native ads do not seem to be advertisements at first glance.
Native advertisements are typically shown on websites as suggested advertising, alongside ads and non-ad material. Native advertisements may also be supported by search results or immersive advertising in some ways.
Native marketing advertising is designed specifically and, most importantly, helpful in appearance, as opposed to displaying advertising.
Main Differences Between Native and Display for Marketing
Native ads have exceeded display ads in popularity for a number of reasons, including:
- Ad-blockers first appeared. Banners can be easily removed with ad-blockers.
- Banners are no longer trusted by the general public.
- People are distracted by display advertisements. Native advertisements provide a choice.
- Banner ads are automatically avoided by our eyes.
For these four reasons that were not a problem in the 1990s, they are today, and it’s no wonder why display advertisements don’t provide the impact they used to.
Nobody enjoys having their work disrupted. The primary distinction between native and display ads is that, while display ads annoy users, native ads offer users a choice and, more specifically, often assist users. When a user searches for ways to be better, a native ad can display content that allows the user to learn more about the particular subject.
Native advertisements offer users the option of whether or not to click on an ad. If a user finds a native ad fascinating, he or she will press or watch it. As a result, conversion rates rise. That is not the case for display advertisements.
Data from multiple surveys indicate that native ads have a distinct advantage in terms of sales and traffic, with viewers watching native ads 53 percent more than display ads and reporting an 18 percent higher intent to buy.
Finally, the click-through rate is the most important thing to remember when deciding between native ads and display ads because it indicates the success of an ad, and although display ads have a CTR of just 0.05 percent, native ads have a CTR of around 0.38 percent.
Many networks use native ads to monetize websites and blogs. However, you must determine which is best suited to your blog or website. In 2021, MediaFem is one of the most well-known native advertising networks. This is a massive network based in the United Kingdom that has been working on programmatic monetization for more than thirteen years. The majority of blogs use their ad codes to enable people to read more content on the same page or to raise revenue from referral traffic.
Publishers can use the platform, which is driven by a cutting-edge analytical engine, to do A/B testing, sophisticated reporting, and personalization, both of which are important to the success of modern technologies. For their solutions, publishers can choose between header bidding and the traditional One Ad Code solution. This ad network has a range of platforms for video, online, mobile, and native advertising.
They pay in Net53 terms, and MediaFem does not charge fees and uses a 70 percent Rev. Share model for Publishers. These figures are shared by all publishers, regardless of where they are located and are not averaged. Since you can choose any kind of ad that best fits your website or blog, MediaFem is the most popular site for content creators and small publishers to earn large amounts of money.
Also published on Medium.